1. Who we are

Ask Learno ("we", "us", "our") operates the Ask Learno mobile application and the website at asklearno.com. We are the data controller for personal information collected through our services. For questions about this policy, contact us at info@asklearno.com.

2. Information we collect

Account information

When you create an account, we collect your name and email address. If you subscribe through our website, we also collect billing information which is processed securely by Stripe. We do not store your full card number.

Child profile information

To personalise worksheets and explanations, we collect your child's first name and year group or age. We do not collect any other identifying information about your child.

Homework questions and images

When you photograph a homework question, the image is transmitted to our servers for analysis. Images are processed to extract the question and are not used for any other purpose. We retain question data to power your history, analytics, and progress tracking features within the app.

Usage data

We collect standard usage data such as which features you use and how often, to help us improve the product. This data is anonymised where possible.

3. How we use your information

• To provide and improve the Ask Learno service
• To generate personalised explanations and worksheets
• To send worksheet score reports to the parent's email address
• To manage your subscription and process payments
• To send service-related communications (not marketing, unless you opt in)
• To analyse usage patterns and improve the product

4. Children's privacy

Ask Learno is a parent-facing product. The parent creates and manages the account. Children interact with the app only through the PIN-protected Child Zone. We do not collect personal information directly from children and we do not knowingly allow children to create accounts.

Child profile data (name and year group) is provided by the parent and used solely to personalise the child's learning experience. It is never used for advertising, profiling, or shared with third parties.

We comply with the Children's Online Privacy Protection Act (COPPA), the UK Children's Code, and applicable EU and international children's data protection requirements.

5. Legal basis for processing (UK and EU users)

We process your personal data on the following legal bases under UK GDPR and EU GDPR:

• Contract performance — to provide the service you have subscribed to
• Legitimate interests — to improve our product and prevent fraud
• Legal obligation — where required by law
• Consent — for optional marketing communications

6. Data sharing

We do not sell your personal data. We share data only with trusted third-party service providers who help us operate Ask Learno, including:

• Stripe — payment processing
• Cloud hosting and AI providers — to process questions and generate worksheets
• Email service providers — to send score reports and notifications

All providers are contractually required to handle data in accordance with applicable data protection law. We do not share data with advertisers.

7. Data retention

We retain your account data for as long as your account is active. If you delete your account, we delete your personal data within 30 days, except where we are required by law to retain certain records. Anonymised, aggregated data may be retained indefinitely.

8. Your rights

Depending on where you are located, you may have the following rights regarding your personal data:

• The right to access the data we hold about you
• The right to correct inaccurate data
• The right to delete your data (right to be forgotten)
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time

To exercise any of these rights, email us at info@asklearno.com. We will respond within 30 days.

9. International data transfers

Our services may involve transferring data outside the UK or European Economic Area. Where we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authority.

10. Security

We use industry-standard security measures including encryption in transit (HTTPS) and at rest, access controls, and regular security reviews. No method of transmission over the internet is completely secure, but we take all reasonable steps to protect your data.

11. Cookies

Our website uses cookies. Please see our Cookie Policy for full details.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by a prominent notice in the app. Continued use of the service after changes take effect constitutes acceptance of the updated policy.

13. Contact

For any privacy-related questions or concerns, please contact us at info@asklearno.com.